Do You Know?
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet.
From banner ads (including rich media banners) to Search Engine Optimization (SEO), social networking, email marketing, online classified ads, site takeovers, and even SPAM, online advertising is one of the fastest growing ways to reach an audience.
While traditional offline advertising is used by many companies to drive customers to their websites, many businesses are trying online ads (such as banners, pay-per-click ads, pay-per-call ads and pop-ups) in e-newsletters, on compatible websites, on search engines and in online versions of newspapers and magazines as a way of reaching people who use the internet for shopping or to gather information.
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